Fireside Chat with Richard Eu, Chairman of Eu Yan Sang

Our Harvard alumni and guests gathered for an engaging fireside conversation with Richard Eu, Chairman of Eu Yan Sang International, a fourth‑generation leader who has transformed a heritage Traditional Chinese Medicine (TCM) brand into a modern wellness enterprise.

Richard shared candid reflections on his personal journey, from early experiences in stockbroking and marketing to the pivotal decisions that shaped his stewardship of Eu Yan Sang. He spoke about the unique challenges of family politics, succession planning, balancing tradition with innovation, and the responsibility of carrying forward a family legacy brand.

The dialogue also highlighted Eu Yan Sang’s innovation in TCM — modernizing retail formats, embracing digital health, and expanding into new markets. Richard offered insights into global expansion, sharing lessons on adapting culturally rooted products for diverse audiences across Asia and beyond.

Attendees were inspired by his reflections on leadership and recognition, as well as his personal passion in music, which he described as a creative outlet that informs his leadership style.

The session concluded with Richard’s thoughtful perspectives on legacy: resilience in building a business and a brand that not only thrive commercially but stay true to the founder’s values, and contribute meaningfully to community wellness.

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